If you fancy more, we're expanding the range of link building tactics covered here in our guide to SEO for small businesses. If you have any questions, contact us on Twitter or Facebook. It's not manipulative. It's useful. We are primarily concerned with link building to influence our authority and visibility, but a side benefit here is that we may well create positive referral traffic. Win-win. Marketing that covers multiple bases is marketing that delivers the best possible return on investment in the hypercompetitive
digital landscape. Link Building Tactics The specific tactics you can use to find link opportunities are beyond the scope of this article. However, if you are looking to get started and create your first linkable item to build links, I suggest you study the following jewelry retouching service tactics. Guest blog posts. Finding sites in your category is relatively simple. Remember to focus on quality and think of it as digital PR that builds brand awareness and credibility; it also happens to help you rank. Digital PR. Tools like HARO can help you identify a
number of link building opportunities. You may not be able to embed a link to your content in all of them, but most will come with a branded link if that fails. It's certainly worth exploring, as it's usually good PR and, again, can help build authority. There are a myriad of tactics, but I want to keep it simple. By focusing on guest posts and PR, you can easily identify opportunities without the need for an SEO magic wand. A warning You need to focus on quality here. You should only seek to